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Unicist Lifestyles

Lifestyles are the archetypical behavior patterns of a society and its members. These archetypes serve a group as automatisms to carry out their everyday activities functional to that society’s purpose.
Hence, lifestyles are the result of the integration of a society’s collective unconscious with its archetype, which define different ways of facing reality.
Archetypes resolve the weaknesses of a social group by turning uncertainties into assertive answers which guarantee the success of individual and social purposes.
An individual’s lifestyle makes him/her acceptable and functional to the society’s needs. It also allows the individual to find groups of identification across different cultures or communities.
There are four main lifestyle types: “Artisan”, “Expert”, “Doer” and “Innovator”.
These four lifestyles have two sub-styles:
1)    One sub-style for stable or evolution stages
2)    One sub-style for unstable or involution stages

Whether a society is in a stable or unstable situation, or in an evolution or involution process is ultimately subjective, and results from the perception of the collective unconscious.

The description of each lifestyle depends on the ultimate goals underlying each cultural archetype.
American lifestyles can be illustrated as follows:

The USA Archetype

The American archetype is defined by the integration of three expansive values and three contractive values.

Expansive Values:
*Daring
*Dreaming
*Believing

Contractive Values:
*Thinking
*Dreaming
*Believing

The three expansive values define the verbal function of their culture -  its action. The contractive values define the adverbial function, or the energy conservation of that culture.

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