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Cultural change is promoted by the change of habits. The change of habits threatens cultural cohesion and is therefore inhibited by the dominating myths of a society. If habits change myths change. It myths prevail, no changes occur.
Considering the functional concept of a culture, habits are the ultimate goal of a culturalization process.
From a functional point of view cultures are defined by the ethics and customs that sustain and put into action the habits that underlay.
Habits are useful automatic behaviors which are put into action by the automatisms that are socially accepted to produce the necessary actions that confirm the usefulness of the habits.
The change of habits is promoted by the change of ethics in a culture. Ethics change when they lose their functionality. Cultures evolve based on the evolution of their ethic.
Ethic evolves when it is driven by scarcity. Scarcity promotes evolution. Abundance and poverty provoke involution.
Consumerism is an artificial way to create scarcity. It makes the evolution of wealthy societies possible. Abundance would provoke involution if it were not sustained by consumerism. This has its prices, as all artificial evolution drivers or catalysts.
The purpose of ethics is to sustain functionality of individuals, groups or cultures. It is driven by the dominant morality and sustained by its functional ideologies.
To understand evolution it must be considered that ideologies sustain ethics. There are ideologies implicit in ethics. While ideologies are able to sustain the functionality of a particular ethical approach, no change happens.
Therefore it is necessary to influence ideologies to change the dominant ethic of an environment.
Ideologies are beliefs that are put into action by specific technologies and sustained by the interests of the individual, group or society.
Ideologies change naturally when the technologies evolve. That is why individualistic and conservative cultures avoid technological changes. They are threatened by them. Hindering technological changes sustains the functionality of their ideology.
Operationally cultural change begins when the change of its ethics produces a change in the customs of a society.
That implies, in case of evolution, a higher level of conscious behavior. Culture changes when these new conscious behaviors prove to be functional to produce the necessary actions to provide added value and obtain the counterpart. Then they will be socially accepted and habits begin to change.
Corruption is the natural “tool” to avoid cultural changes. Corruption is defined as a simple way to gain consensus disregarding the rules of cooperation and competitiveness that are basic in cultural cohesion. Corruption, while hindering cultural changes, provokes involution.

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